Question 1

How much do personal injury leads cost?

Accepted Answer

Exclusive personal injury leads cost $125 to $865 per lead, depending on case type and state. Car accident (MVA) leads cost $475 in Tier 1 states (California, Texas, Florida, Nevada, Utah, and Illinois) and $360 everywhere else. Commercial MVA leads (trucking, rideshare, bus) cost $745 in Tier 1 states and $540 everywhere else. Wrongful death leads cost $865 in Tier 1 states and $655 everywhere else. Premises liability leads cost $265 in Tier 1 states and $195 everywhere else. Workers' compensation leads start at $150 in Tier 1 states and $125 everywhere else. All pricing is flat per lead with no contracts, minimums, or fees.

Question 2

Why do leads cost more in California, Texas, Florida, Nevada, Utah, and Illinois?

Accepted Answer

These six states have the most competitive personal injury Google Ads auctions in the country. Cost per click on queries like "car accident lawyer" runs far higher there than in other states, so the cost of generating a qualified, exclusive lead is higher. The price difference reflects real generation cost in each market, not a quality difference. Every lead in every state passes the same screening.

Question 3

Why do you publish your pricing when almost no other lead company does?

Accepted Answer

Because hidden pricing benefits the seller, not the law firm. Most personal injury lead companies quote prices only on sales calls, which lets them charge different firms different amounts for the same product. We publish one flat price per case type per state. Every firm pays the same price, and you can evaluate the math before you ever talk to us. We apply the same transparency to our conversion rate (15-30%) and our screening criteria, which competitors also keep hidden.

Question 4

What is included in the price of each lead?

Accepted Answer

Every lead is 100% exclusive (delivered to one firm only), sourced from Google Ads search traffic, screened before delivery (injured, no existing lawyer, within the statute of limitations, and not at fault on MVA-related cases), and delivered in real time by email, SMS, or directly into your CRM at no extra cost. Invalid leads are replaced under a fair and flexible return policy. There are no setup fees, no monthly minimums, and no contracts.

Question 5

Are there contracts, minimums, or setup fees?

Accepted Answer

No. Pricing is pay per lead with no contracts, no subscriptions, no monthly minimums, and no setup fees. You can pause anytime. Custom screening criteria and county-level geographic targeting are available.

Question 6

What conversion rate should I expect from these leads?

Accepted Answer

Firms typically convert 15-30% of our leads into signed cases. That range reflects exclusive, Google Ads sourced leads from people actively searching for an attorney, compared to roughly 1-3% for shared or social-media-sourced leads. Your intake process drives where you land within the range.

Case Type	Tier 1CA, TX, FL, NV, UT, IL	Tier 2All other states
Car Accident (MVA)Includes motorcycle and pedestrian	$475	$360
Commercial MVATrucking, rideshare (Uber/Lyft), bus	$745	$540
Wrongful DeathAll fatal injury case types	$865	$655
Premises LiabilitySlip and fall, dangerous property	$265	$195
Workers' CompensationWorkplace injury claims	$150+	$125+

Personal Injury Lead Pricing

Pricing By Case Type and State

Same Terms on Every Lead, in Every State

Screening Criteria on Every Lead

What's Included With Every Lead

Frequently Asked Questions

Stop Wasting Money on Leads That Don't Convert